The findability of websites also depends on HTML standards of the Web (W3C). A website built according to these standards loads faster, which has an advantageous effect on search engine ranking. The search engine optimization has two areas: on-page optimization, by editing the page itself and of- page optimization, the influence exerted by other websites.
Optimizing the quality of the page content in regard to spelling, wording, formatting the texts, headlines and technical aspects, such as the link structure, and header tags. Google no longer considers only the meta tag for keywords and the meta tag for description as main criteria for ranking. The entire content and the technical design of the website is subject to evaluation.
For the visibility of your website in the search engines, quantity and quality of external links refering to your website (backlinks), suitable sites and web portals for a partnership link should be sought. Besides generating backlinks, mentioning the website on social networks (Facebook, Google+, Twitter) plays an increasingly major role. Search engines analyze not only the backlinks, they check the 'like', 'share' and 'comment' activity regarding the website.