Website & Branding Project: SEKEM Reisen, German tour operator
"Web Conceptions and the local partner in Germany, Webdesign Service, have done a fantastic job of rejuvenating our website Sekem-Reisen.de in every respect: design, structure, readability on all hardware devices, including a clever CMS that ensures a hassle-free Updates to our travel offers are possible. Web-Conceptions and the team guided us safely through the tricky paths of web design and familiarized us with the possibilities using step-by-step instructions. We never felt lost because once we did, the team calmly and relentlessly guided us back on the right path. Michael, Wilfried and the entire team are not only professional in their field, but also encouraging teachers when it comes to web design and the Internet for people from professional fields other than web development and IT. I recommend Web Conceptions + Webdesign Service Überlingen and the way they work without hesitation for anyone who needs a perfect looking and functional website."
Website-URL: www.sekem-reisen.de
Sekem Reisen is a Germany-based tour operator specializing in the Sekem Sustainable Development Project in Egypt. Additionally, Sekem Reisen offers tours and vacations in other parts of the country: Cairo, Luxor, exclusive Dahabeya Nile houseboat cruises, Red Sea vacations (Hurghada and El Gouna) and desert expeditions in Egypt. The travel company offers vacation trips in Germany, Austria, Switzerland and other European countries: Netherlands, Scandinavian countries, Great Britain, France, Belgium, Spain and worldwide. Year of market approval: 2017.
Web-Design, Development and SEO Service
This project and the branding were developed in collaboration between Web Conceptions and the German partner Webdesign Service Überlingen
Our team brainstormed with the client and developed a solution template that aims to improve the tour operator's online presence and credibility and generate new interest in the Sekem project, trips to Sekem and other destinations in Egypt.
Our team traveled to Germany several times to work personally on the project with the customer and our local partner - especially during the initial discussion phase, during development / pre-launch and then using a test server accessible to everyone involved.
The basic idea was to create a website that includes travel to Egypt and the sustainable Sekem project, to markets in Germany, Austria and Switzerland as well as other European countries, the Netherlands, the Scandinavian countries, Great Britain and France, Belgium and
A new, interesting, dynamic, easy-to-navigate bilingual (German and English) website was created, with rich content, information about the Sekem project, travel and vacation options to Egypt, with powerful organic search engine optimization (SEO) for English and German searches
Services included in this website project:
Planning for the website concept and online re-branding
Frontend design and development, with full responsive website infrastructure (i.e. auto-adaptable for PCs, mobile, tablets, smart TVs)
Focused on organic search engine optimization (SEO) for German-speaking and English-speaking markets, supported by in-depth research and analysis of search engine trends for trips to Egypt (again in German and English), especially ethical tours on sustainable type concepts, as well as the website's previous traffic analysis
Comprehensive redesign of content in English, retention of information elements from the old website version with current editing, as well as completely new content for a modern travel website.
New, tailor-made content management system (CMS), with modules needed to maintain aspects of the website - discussed with the customer, planned and carried out with the partner
Support with photos, illustrations and graphics for the website
Support in customizing, expanding and integrating existing Facebook pages and consulting on best practices when using social media.
New hosting plan, support and email solution with migration of old emails
The website strengthens Sekem Reisen's presence in its respective target markets, particularly Germany, Austria and Switzerland, and the overall exposure of Egypt's unique, sustainable development project in these markets, the European and global community.
Supported by over 15 years of experience and know-how in the areas of web design, development, IT, SEO and marketing communications, the new Sekem-Reisen.de website is an excellent example of Web Conceptions' professionalism, creativity and online business suitability and efficient collaboration with customers and partners in various European countries and worldwide.
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